Brian R. Niccol is the Chief Executive Officer of Taco Bell Division at Yum! Brands, Inc. Mr. Niccol is responsible for driving overall brand strategy and performance of the business in the U.S. and internationally. He served as the President of Taco Bell Corporation from January 2014 to December 2014 and Taco Bell U.S., from 2013 to 2014. Brian served as the Chief Marketing and Innovation Officer at Taco Bell Corp since October 24, 2011. He oversaw the integration of Taco Bell’s marketing, food innovation, consumer insights, media, brand reputation and public relations operations. Niccol also put a renewed focus on brand relevance through digital, social, mobile technology and a people-centric culture.
Mr. Niccol served as General Manager of Taco Bell’s sibling brand Pizza Hut, Inc. and served as its Chief Marketing Officer. Before joining Pizza Hut in 2005, he spent 10 years in various brand management positions at Procter & Gamble. He serves as the Chairman of the Taco Bell Foundation for Teens. He is a member of Board of Governors at Boys & Girls Clubs of America, Inc.