Max Kidd III is a third generation collegiate athlete. He also enjoyed a lengthy NFL career with the Buffalo Bills, San Diego Chargers, Miami Dolphins, Detroit Lions and New York Jets. In the 1984 NFL Draft, he became the highest drafted punter in Bills history. He is still the record holder for single season and career punting averages for his alma mater, Northwestern University. His son became a fourth generation Big 10 athlete when he became the starting punter for the University of Iowa.