In the fall of 2010, Phi Delta Theta’s newly elected General Council assembled with General Headquarters staff for their annual retreat. Their mission was different than previous meetings as its purpose was to create a long-term strategic path for Phi Delta Theta.

Previously the Fraternity had looked at its priorities in conjunction with the two-year election cycle of the General Council. The group gathered at the retreat focused on looking beyond these two years while redefining the Fraternity’s mission and vision statements and conducting a self-assessment while looking at its environmental opportunities.

Phi Delt 2020 was created through this process, which charted a path to establish Phi Delta Theta as a premier leadership organization that could transcend the Fraternity by establishing six strategic initiatives: Growth, Education, Support, Communication, Capacity, and Funding.

Phi Delt 2020 provided direction, measured success, and helped change the course of Phi Delta Theta. The strategic plan resulted in organizational bests and industry-leading results in membership growth (14 percent in chapters, 55 percent in members), educational opportunities for members (86 percent growth), endowment expansion ($20 million, two years early), enhanced communications, improved data, better analytics, and unprecedented philanthropic impact.